Real estate start-up, Square Yards, has sold over 450 apartments in Emprasa Smart City – an upcoming project dedicated to start-ups in Hoskote locality of Bangalore, the global realty aggregator said.

The company had conducted a global launch of the project over the weekend from Nov 27-29 simultaneously in 7 countries in 10 cities – London, Singapore, Dubai, Abu Dhabi, Doha, Hong-Kong, Oman, Bangalore, Mumbai and Delhi.

“We dreamt to take on a challenge, and surpassed even our expectations. This is the power of our global distribution network and passion of our team that made it possible. It marks a new era in Indian real estate now.” said Tanuj Shori, CEO of Square Yards.

Square Yards worked with the developer to structure a product where prospective investors were offered a chance to own an apartment with 10% down payment, no equated monthly instalments till possession and assured rentals up to 10% for 2 years after possession, the release said.

It also brought the entire project inventory online through its proprietary e-commerce platform – Scapes. The next generation platform made it convenient for the customers to do real time inventory selection and book online through the payment gateway, Square Yards added.

This was the biggest realty launch ever done for an Indian developer organised by Bling Events – the event management arm of Square Yards.

“All records were shattered in 3 days – 450 transactions, 80 crores GMV – resulting in a total sell-out of the available inventory. This event makes Square Yards a leader into the Uber-competitive domain of online real estate,” added Shori.